June 30 2019

IK Plus Taxi Ads

To achieve high brand visibility of IK Plus at offices surroundings, we advertised on 300 taxis in both Ho Chi Minh & Hanoi for 2 months each with the message “IK PLUS – The Best Choice with Enhanced Thickness”. This strategic approach was targeted at both users and non-users of taxis in big cities to entice brand trial, especially in downtown areas where most office buildings are located.